Platform Redesign
Platform Redesign
Challenge
An outdated insurance platform was hindering underwriters with limited functionality, complex navigation, and information overload. Underwriters struggled to access critical data and make timely decisions across various lines of business.
Approach:
Conducted in-depth research with insurance underwriters to identify pain points
Developed a target persona and defined SMART goals (95% satisfaction, 40% productivity increase)
Created an optimal usage flow addressing key user needs
Designed intuitive interfaces through iterative sketching and prototyping
Collaborated closely with development teams for seamless implementation
Results:
95% user satisfaction rate with improved usability
40% increase in productivity through streamlined workflows
30% reduction in task completion time
Enhanced data visualization and centralized information access
This six-month transformation exemplifies how strategic design thinking can solve complex business challenges while prioritizing user needs.
Challenge
An outdated insurance platform was hindering underwriters with limited functionality, complex navigation, and information overload. Underwriters struggled to access critical data and make timely decisions across various lines of business.
Approach:
Conducted in-depth research with insurance underwriters to identify pain points
Developed a target persona and defined SMART goals (95% satisfaction, 40% productivity increase)
Created an optimal usage flow addressing key user needs
Designed intuitive interfaces through iterative sketching and prototyping
Collaborated closely with development teams for seamless implementation
Results:
95% user satisfaction rate with improved usability
40% increase in productivity through streamlined workflows
30% reduction in task completion time
Enhanced data visualization and centralized information access
This six-month transformation exemplifies how strategic design thinking can solve complex business challenges while prioritizing user needs.
Challenge
An outdated insurance platform was hindering underwriters with limited functionality, complex navigation, and information overload. Underwriters struggled to access critical data and make timely decisions across various lines of business.
Approach:
Conducted in-depth research with insurance underwriters to identify pain points
Developed a target persona and defined SMART goals (95% satisfaction, 40% productivity increase)
Created an optimal usage flow addressing key user needs
Designed intuitive interfaces through iterative sketching and prototyping
Collaborated closely with development teams for seamless implementation
Results:
95% user satisfaction rate with improved usability
40% increase in productivity through streamlined workflows
30% reduction in task completion time
Enhanced data visualization and centralized information access
This six-month transformation exemplifies how strategic design thinking can solve complex business challenges while prioritizing user needs.
Services
Services
UX/UI Design
UX/UI Design
Interactive Prototyping
Interactive Prototyping
Research
Research
Duration
Duration
6 months
6 months
Role
Role
Principal, product designer
Principal, product designer
Key Skills
Key Skills
User Research
User Research
Information Architecture
Information Architecture
Wireframing
Wireframing
Impact
Impact
95% User Satisfaction
95% User Satisfaction
40% Productivity Increase
40% Productivity Increase
30% Time Reduction
30% Time Reduction
Platform
Platform
Web application
Web application