I turn complex technology into products people understand, trust, and want to use.

SlateRoomCo-founder. AI that helps creators understand their audience VerikaiProduct design, then marketing, at an AI InsurTech company Drummer-1A VST3/AU drum-machine plugin, designed and engineered solo Project 28A mobile game on the App Store, designed and built solo LEEOA brand foundation from early direction to launch

Why Carl

Teams bring me in when they need one person who can set a product's direction, design it, and help build it.

Buildcraft is my independent design practice. When clients say Buildcraft, they're describing work I did end to end.

“Buildcraft helped us simplify the product into clearer flows and cleaner screens, so we could ship with more confidence.”
Victor RadermeckerCTO & Co-founder, WriteWise
“Buildcraft was a true partner. They listened to our needs, took an early direction, and turned it into a complete brand foundation we could build on.”
Jeff ChenCEO, LEEO

Capabilities

  • Product Strategy
  • Product Design
  • AI Systems
  • Engineering
  • Design Leadership
  • Design Systems
  • Data Visualization
  • Brand Systems

Work + Clients

Outcomes + Contact

Enterprise

Verikai

Joined as Principal Product Designer in 2021, the year American Financial Group acquired Verikai for ~$120M. Then Director of Design and Senior Director of Design & Marketing; the growth figures came from the marketing program.

+500%/demo requests

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  • Marketing: +500% demo requests in one quarter
  • Marketing: +353% engagement, same quarter
  • Product: 90% fewer CSV import errors
  • Product: setup under 10 minutes
Venture

SlateRoom

Co-founder and CEO. Product strategy, design, AI systems, and engineering for a product that helps creators understand their audience.

0→1/co-founder

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  • Product strategy, design, and engineering
  • Audience-specific editorial recommendations
  • Source-linked edits and previews
  • Founding pilot with a studio
Open to talk

Work with me

Head of Design and founding design roles, fractional product and design leadership, and research collaboration on human-AI interaction.

20+/years

Email Carl
  • Spaceflight software at L-3
  • Product design at CEB, Pearson, Netspend
  • Founder of Buildcraft Design
  • 3 Indigo Awards in 2025

Research Direction

How should intelligent systems show evidence and uncertainty so people trust them the right amount?

The thread through my work