Designer-Engineer

I make complex, quantitative systems feel obvious to the people who rely on them: turning strategy into clean, consistent execution across product, brand, and engineering.

Founder of Buildcraft Design, co-founder of SlateRoom, currently building Project 28.

Brands I've worked with

Engineer turned designer: computer science and mathematics at Miami, a Master's in Interactive Design, an Executive MBA, and a side life as a music producer.

20+ years at the point where models and people meet, leading design at startups and Fortune 500s, scaling products to millions and contributing to a $120M exit.

Strategy before execution. Clarity over decoration. Proof over hype.

B.A., Computer Science

University of Miami

Minor: Mathematics

M.A., Interactive Design & Game Development

Savannah College of Art and Design (SCAD)

Executive MBA

Quantic School of Business & Technology

Recognition

Three 2025 Indigo Design Awards for VisionDesigner, a VR interior design study from my M.A. at SCAD: Gold for UX, Interface & Navigation; Gold for Virtual Reality Design; Silver for Interactive Design.

Design isn't about trends. It's about trust.

Whether that's a founder telling their story or a team acting on a model's recommendation, my job is to make the vision clear and the system worthy of confidence. I lead the way I build: strategy first, hands on the work, and a multidisciplinary team trusted to ship.

Get in touch

01Strategy before execution

Verikai platform redesign: strategy-led product overhaul

Understand the landscape, pick the leverage, define success before anything gets made. The most expensive design mistakes happen before the first screen.

02Proof over marketing

Forecast held against measured audience behavior

No hype; make the work defensible. Every claim sourced, every prediction held against what actually happened. Numbers over adjectives.

03Systems scale taste

LEEO design system overview: one system across every surface

Design systems, templates, and repeatable craft let one point of view ship consistently across a dozen brands, without me in every file.

04Lead from the work

Working side by side in a testing session

I direct multidisciplinary teams across brand, UX, and content while staying hands-on. The fastest way to earn a team's trust is to make the work better in front of them, and to build a culture of craft that outlasts any single project.

What partners say

"Buildcraft was a true partner. They listened to our needs, took an early direction, and turned it into a complete brand foundation we could build on."

Jeff Chen CEO, LEEO
LEEO

"Buildcraft helped us simplify the product into clearer flows and cleaner screens, so we could ship with more confidence."

Victor Radermecker CTO & Co-founder, WriteWise
WriteWise

Buildcraft is my independent design practice. When clients say Buildcraft, they're describing work I did end to end.

If you're building something ambitious and need senior design leadership across product + brand, I'm open to the right conversations.

Say hello