Case Study
Case Study
Mobile Application
CoupleConnect
CoupleConnect
CoupleConnect
Creative Direction
Creative Direction
Creative Direction
Strategy
Strategy
Strategy
Research
Research
Research
UX/UI Design
UX/UI Design
UX/UI Design
Overview
Modern couples often struggle to maintain emotional connection and meaningful communication amidst demanding schedules and daily responsibilities. CoupleConnect is a mobile app designed to help partners deepen their bond through guided conversations, sentiment tracking, and shared experiences—seamlessly integrated into their routines.
Modern couples often struggle to maintain emotional connection and meaningful communication amidst demanding schedules and daily responsibilities. CoupleConnect is a mobile app designed to help partners deepen their bond through guided conversations, sentiment tracking, and shared experiences—seamlessly integrated into their routines.
Modern couples often struggle to maintain emotional connection and meaningful communication amidst demanding schedules and daily responsibilities. CoupleConnect is a mobile app designed to help partners deepen their bond through guided conversations, sentiment tracking, and shared experiences—seamlessly integrated into their routines.
98
Task success rate
~10s
Average task speed
2.5%
MIsclick occurrence
Process
10 Weeks
1
Research
Conducted surveys and in-depth interviews to uncover the communication challenges faced by modern couples. Key insights shaped a deep understanding of emotional needs, time constraints, and relationship dynamics.
1
Research
Conducted surveys and in-depth interviews to uncover the communication challenges faced by modern couples. Key insights shaped a deep understanding of emotional needs, time constraints, and relationship dynamics.
1
Research
Conducted surveys and in-depth interviews to uncover the communication challenges faced by modern couples. Key insights shaped a deep understanding of emotional needs, time constraints, and relationship dynamics.
2
Ideation
Mapped user scenarios and defined feature requirements based on real-life relationship pain points. Prioritized guided conversations, emotional tracking, and personalized engagement tools.
2
Ideation
Mapped user scenarios and defined feature requirements based on real-life relationship pain points. Prioritized guided conversations, emotional tracking, and personalized engagement tools.
2
Ideation
Mapped user scenarios and defined feature requirements based on real-life relationship pain points. Prioritized guided conversations, emotional tracking, and personalized engagement tools.
3
Design
Created intuitive flows, wireframes, and mid-fidelity prototypes focused on simplicity, warmth, and usability. The visual system was tailored to promote emotional intimacy and everyday use.
3
Design
Created intuitive flows, wireframes, and mid-fidelity prototypes focused on simplicity, warmth, and usability. The visual system was tailored to promote emotional intimacy and everyday use.
3
Design
Created intuitive flows, wireframes, and mid-fidelity prototypes focused on simplicity, warmth, and usability. The visual system was tailored to promote emotional intimacy and everyday use.
4
Test
Validated the app with usability testing that showed a 98% success rate and high task efficiency. Feedback led to refinements in interaction patterns and visual clarity.
4
Test
Validated the app with usability testing that showed a 98% success rate and high task efficiency. Feedback led to refinements in interaction patterns and visual clarity.
4
Test
Validated the app with usability testing that showed a 98% success rate and high task efficiency. Feedback led to refinements in interaction patterns and visual clarity.
Challenges
One major challenge was designing an experience that felt emotionally meaningful without becoming intrusive or time-consuming—especially for users with demanding schedules. Balancing functionality with emotional tone required careful content design and interface choices to avoid making the app feel clinical or generic. Additionally, translating deep relationship insights into actionable, guided interactions pushed the team to consider diverse communication styles and cultural sensitivities.
One major challenge was designing an experience that felt emotionally meaningful without becoming intrusive or time-consuming—especially for users with demanding schedules. Balancing functionality with emotional tone required careful content design and interface choices to avoid making the app feel clinical or generic. Additionally, translating deep relationship insights into actionable, guided interactions pushed the team to consider diverse communication styles and cultural sensitivities.
One major challenge was designing an experience that felt emotionally meaningful without becoming intrusive or time-consuming—especially for users with demanding schedules. Balancing functionality with emotional tone required careful content design and interface choices to avoid making the app feel clinical or generic. Additionally, translating deep relationship insights into actionable, guided interactions pushed the team to consider diverse communication styles and cultural sensitivities.
