Case Study
Case Study
Audio/VST Application
DrummerOne
DrummerOne
DrummerOne
Creative Direction
Creative Direction
Creative Direction
Strategy
Strategy
Strategy
Research
Research
Research
UX/UI Design
UX/UI Design
UX/UI Design
Overview
Producers and composers often struggle to create unique, high-quality drum patterns due to the complexity of drum programming and limitations in pre-made loop libraries. DrummerOne offers an AI-powered VST plugin that simplifies the drum creation process, empowering users to generate inspiring, genre-specific beats with ease and customization.
Producers and composers often struggle to create unique, high-quality drum patterns due to the complexity of drum programming and limitations in pre-made loop libraries. DrummerOne offers an AI-powered VST plugin that simplifies the drum creation process, empowering users to generate inspiring, genre-specific beats with ease and customization.
Producers and composers often struggle to create unique, high-quality drum patterns due to the complexity of drum programming and limitations in pre-made loop libraries. DrummerOne offers an AI-powered VST plugin that simplifies the drum creation process, empowering users to generate inspiring, genre-specific beats with ease and customization.
12%
Landing page conversion
30+
Email signups collected
5%
Ad click-through rate
Process
10 Weeks
1
Research
Conducted extensive market, user, and competitive analysis to understand the needs of producers and the landscape of drum loop tools. Included persona development, industry research, and a 20-response user survey.
1
Research
Conducted extensive market, user, and competitive analysis to understand the needs of producers and the landscape of drum loop tools. Included persona development, industry research, and a 20-response user survey.
1
Research
Conducted extensive market, user, and competitive analysis to understand the needs of producers and the landscape of drum loop tools. Included persona development, industry research, and a 20-response user survey.
2
Ideation
Identified core user needs using the MoSCoW method and translated findings into prioritized features like AI-generated loops, genre filters, and DAW integration.
2
Ideation
Identified core user needs using the MoSCoW method and translated findings into prioritized features like AI-generated loops, genre filters, and DAW integration.
2
Ideation
Identified core user needs using the MoSCoW method and translated findings into prioritized features like AI-generated loops, genre filters, and DAW integration.
3
Test
Validated market fit through a landing page and paid social ads. Conversion and engagement metrics confirmed strong interest and product viability.
3
Test
Validated market fit through a landing page and paid social ads. Conversion and engagement metrics confirmed strong interest and product viability.
3
Test
Validated market fit through a landing page and paid social ads. Conversion and engagement metrics confirmed strong interest and product viability.
4
Design
Built intuitive wireframes and a hi-fidelity prototype illustrating seamless DAW workflow, customizable drum kits, and user-friendly controls across genres.
4
Design
Built intuitive wireframes and a hi-fidelity prototype illustrating seamless DAW workflow, customizable drum kits, and user-friendly controls across genres.
4
Design
Built intuitive wireframes and a hi-fidelity prototype illustrating seamless DAW workflow, customizable drum kits, and user-friendly controls across genres.
Challenges
A primary challenge was ensuring that the AI-generated loops felt musically authentic and customizable while keeping the interface accessible to both pros and hobbyists. Additionally, establishing product-market fit in a saturated music plugin market required a clear value proposition and careful targeting during testing. Legal considerations around sample licensing and intellectual property rights for AI-generated content also needed early planning to avoid risks down the line.
A primary challenge was ensuring that the AI-generated loops felt musically authentic and customizable while keeping the interface accessible to both pros and hobbyists. Additionally, establishing product-market fit in a saturated music plugin market required a clear value proposition and careful targeting during testing. Legal considerations around sample licensing and intellectual property rights for AI-generated content also needed early planning to avoid risks down the line.
A primary challenge was ensuring that the AI-generated loops felt musically authentic and customizable while keeping the interface accessible to both pros and hobbyists. Additionally, establishing product-market fit in a saturated music plugin market required a clear value proposition and careful targeting during testing. Legal considerations around sample licensing and intellectual property rights for AI-generated content also needed early planning to avoid risks down the line.
