Complete brand transformation and marketing strategy for an InsurTech company
Challenge
Verikai's brand was perceived as informal and lacking gravitas within the insurance industry, undermining credibility with potential enterprise clients. The company needed to reposition itself as a serious, trustworthy partner for risk assessment and underwriting decisions.
Approach
Orchestrated a multi-phase transformation strategy. Assembled key stakeholders and established comprehensive brand guidelines with executive buy-in secured during an off-site retreat. Executed a complete website redesign, updated all marketing collateral, and created a strategic content roadmap spanning daily LinkedIn posts, monthly newsletters, and industry publication outreach.
Impact
The systematic multi-channel approach repositioned Verikai as a credible, serious player within the insurance market. Coordinated messaging across legal and internal teams maintained consistency across all customer touchpoints, supporting the company's growth trajectory toward its eventual $120M acquisition.
Brand Strategy
Marketing
Content Strategy
