Case Study
Case Study
Verikai Branding & Marketing
Verikai Branding & Marketing
Verikai Branding & Marketing
Branding
Branding
Branding
Verikai's brand was perceived as informal and lacking gravitas within the insurance industry, undermining credibility with potential enterprise clients. I led a comprehensive brand transformation by assembling key stakeholders, establishing new brand guidelines, and securing company-wide buy-in during our executive off-site. The rebrand included a complete website redesign, updated marketing materials, and a strategic content plan that repositioned Verikai as a serious industry player.
Verikai's brand was perceived as informal and lacking gravitas within the insurance industry, undermining credibility with potential enterprise clients. I led a comprehensive brand transformation by assembling key stakeholders, establishing new brand guidelines, and securing company-wide buy-in during our executive off-site. The rebrand included a complete website redesign, updated marketing materials, and a strategic content plan that repositioned Verikai as a serious industry player.
Verikai's brand was perceived as informal and lacking gravitas within the insurance industry, undermining credibility with potential enterprise clients. I led a comprehensive brand transformation by assembling key stakeholders, establishing new brand guidelines, and securing company-wide buy-in during our executive off-site. The rebrand included a complete website redesign, updated marketing materials, and a strategic content plan that repositioned Verikai as a serious industry player.
The project involved creating and implementing a multi-channel marketing strategy encompassing social media, email campaigns, and industry publication outreach over several months. I established daily LinkedIn posting schedules, launched monthly newsletters, and coordinated with legal and internal teams to ensure consistent messaging across all touchpoints. This systematic approach delivered exceptional results, boosting marketing engagement by 353% within one quarter and significantly improving brand perception in the marketplace.
The project involved creating and implementing a multi-channel marketing strategy encompassing social media, email campaigns, and industry publication outreach over several months. I established daily LinkedIn posting schedules, launched monthly newsletters, and coordinated with legal and internal teams to ensure consistent messaging across all touchpoints. This systematic approach delivered exceptional results, boosting marketing engagement by 353% within one quarter and significantly improving brand perception in the marketplace.
Results
Boosted overall marketing engagement by 353% within one quarter
Increased LinkedIn impressions by 113.8% month-over-month
Grew LinkedIn reactions by 538.2%
Added 18 new LinkedIn followers (125% increase)
Successfully launched monthly newsletter program
Implemented daily LinkedIn posting schedule with 100% consistency
Established comprehensive brand guidelines adopted company-wide
Results
Boosted overall marketing engagement by 353% within one quarter
Increased LinkedIn impressions by 113.8% month-over-month
Grew LinkedIn reactions by 538.2%
Added 18 new LinkedIn followers (125% increase)
Successfully launched monthly newsletter program
Implemented daily LinkedIn posting schedule with 100% consistency
Established comprehensive brand guidelines adopted company-wide
