Case study
SlateRoom helps creators decide what to change before they publish. Upload a video, choose an audience, and review specific edits with source moments and audience context. I co-founded the company and lead product strategy, design, engineering, and operations.
01
Recording and editing tools help creators produce a video. Deciding what deserves attention is a different problem: which explanation is missing, which moment belongs earlier, and which qualification needs to survive the edit?
SlateRoom brings audience context into that decision.
It connects a recommendation to a specific moment and explains why the change matters to the people the creator wants to reach.
02
I shaped the experience around three decisions: make feedback specific, keep audience context visible, and let creators evaluate a change before committing to it.
A useful review names an action and the moment it applies to. The experience prioritizes edits a creator can evaluate and carry into their workflow.
Each recommendation explains its relevance to the selected audience, keeping the reason close to the proposed change.
Recommendations support the creator's judgment. Source review, selection, and previews help them decide what to keep.
03
A recommendation needs more than a confident sentence. I designed the experience to connect the proposed edit, the source moment, and the audience reason, while keeping the creator in control of the final decision.
01
Each recommendation points to a specific moment, so the creator can review the original context before deciding.
Move the price to the opening.
“15 bucks an hour.”
0:12–0:15 · car-rental.mp4
02
The reason stays beside the edit, helping creators judge whether it serves the audience they selected.
Your YouTube viewers
“What does the rental cost?”
Put the price first.
Answer the cost question before explaining the process.
03
A preview makes the proposed change tangible. Creators can compare the sequence and decide whether it improves their video.
04
Simulated reactions are identified where they appear, so creators can explore a possible response without mistaking it for actual viewer feedback.
“He's deciding if he's ready. Not if he likes you.”
14:31
“That explains my whole last month.”
“What are we supposed to do while he's deciding?”
Illustrative product examples using fictional demo data.
04
I designed the workflow to carry a creator from review to action: bring in a recording, select an audience, evaluate suggested changes, and take the selected edits into production.
Upload the video you want reviewed.
Review it for your YouTube viewers, or for channels like yours and ones you want to reach.
Each change names the moment, the edit, and the reason for your audience.
Include a change and watch it play in place before you export.
Send clear notes to your editor, share the review by link, or export a timeline.
BetaTimeline export is in beta: imports into each editing app are still being tested.
05
Defined the product's focus and shaped the path from audience context to editorial action.
Designed the review flow, recommendation hierarchy, source inspection, audience context, and preview experience.
Built the application and supporting processing workflows from upload through review and export.
Created the product identity, public website, and demonstration experience.
06
Reviews written for the audience the creator selects.
Every change links to the passage it comes from.
Chosen changes play in place before export.
Clips in vertical, square, and wide formats, with titles and captions to post.
Notes for an editor, share links, and timeline export in beta.
SlateRoom brings audience context into the editing process while leaving the creative decision with the person making the video.
Principles
Why it matters to me
Contact