SlateRoom / Co-founder · Product · Engineering
Helping creators decide what to change before they publish.
AI video feedback that ties each suggested edit to a moment in the video and to the audience the creator wants to reach.
The problem
Creators see analytics after they publish, when the cut can no longer change. Feedback before publishing rarely says which moment to change, or why it matters to the people they want to reach. And advice that cannot show where it came from asks the creator to take it on trust.
What I built
A review that names the moment, the edit and the reason for a chosen audience, shows each suggestion playing in the video before the creator accepts it, and hands the result to their editor.
Key decisions
Illustrative product examples using fictional demo content and audience data.
Reading for Too Honest listenersAudience fit · Too Honest listeners
Partial fit
It works for them at its core. A few specific fixes would close the gaps.
!Fix first
Already working
SlateRoom’s assessment for the selected audience.
1Open on Julian’s answer about the third date.Move
Move 14:22–14:37 to the start.
Her listeners click for the answer. Leading with it earns the setup.
By the third date he already knows. Going quiet is him deciding, not him losing interest.Julian · 14:22–14:37 · Source passage
They keep asking why he pulls back when it was going well. observed
Audience contextListeners hear the answer in the first 15 seconds.
Change 1: the answer now opens the episode
AI-simulated reactions, not actual viewer comments.
14:22 · Change 1: Open on Julian’s answer about the third date.
Why he goes quiet after date three
15 seconds · 1 source moment
Cropped around the people in each shot. Shorts, Reels, TikTok.
Your edit · revision 3
Package for your editor
Premiere Pro · Too Honest with Margot EP 52 Beta
Done in the timeline · 2
Open on Julian’s answer about the third date.Move · ep52.mp4 00:14:22:00 to 00:14:37:00
Cut the four-minute sponsor and housekeeping block.Remove · ep52.mp4 00:02:10:00 to 00:06:05:00
To do · 1
Record one more question for Julian, near 41:30.Marker placed where the answer goes
Decision needed · 1
Change 4 keeps 14:33, which sits inside the passage change 1 moves.
Preview of revision 3The cut you selected, rendered for the editor.
- XMLslateroom_ep52_v3.xmlPremiere Pro timeline
- EDLslateroom_ep52_v3.edlEdit decision list
- SRTslateroom_ep52_v3.srtCaptions
- MDslateroom_ep52_v3_notes.mdEdit notes
- JSONmanifest.jsonSources, hashes, timebase
- MP4slateroom_ep52_v3_preview.mp4Rendered preview
How it works
- 01UploadBring in the video you want to review.
- 02AudienceChoose the viewers you want to reach.
- 03ReviewSee what to change and why it matters to that audience.
- 04SelectReview the source moment and choose which suggestions to include.
- 05PreviewSee your selected changes in context before committing.
- 06HandoffDownload edit notes and available timeline exports for your editor.Timeline export: beta
My contribution
As co-founder and CEO, I lead SlateRoom across product strategy, experience design, engineering, and brand.
Product direction
Defined an audience-centered review experience that turns feedback into specific editorial decisions.
Experience design
Designed the path from upload to review, source inspection, change selection, preview, and editor handoff.
Engineering
Built the application and supporting workflows that connect video review, selected changes, previews, and exports.
Brand and launch
Created the product identity, public website, and demonstration experience.
Design principle
Give creators enough context to evaluate a recommendation, while keeping the editorial decision in their hands.
Explore SlateRoom
See how an audience-centered review connects suggested changes to the moments that matter.